09/16 – 03/18
Andreas Christeit, Eleonora Massarelli, Annika Hecht, Selina Mieslinger, Fanny Sülter, Anja Failer, Nadja Slave, Julia Hengartner
Daimler AG (RD/UIF), Daimler TSS GmbH
ROLE & DELIVERABLES
UX/UI Design (iOS/Android), App/Feature Concepts, User Flows (High-fi), Prototypes (High-fi), First Mercedes me Mobile UI Library (Sketch)
Build a digital companion for Mercedes-Benz that makes everyday life easier and always connected to the customer's vehicle that he can see important information and practical functions always at hand.
– Provide design and implementation for a redesign (iOS/Android)
– Scaling from single to multi-purpose companion app
– Continuously integrate new features and series for Mercedes-Benz vehicles
As a Team, we worked user-centred as much as possible, as there was not much time for research and usability testing. While we were revising and designing the first designs, I created a visual design system and helped staff the team from a couple to 10 designers. Meanwhile, I've done the team and stakeholder management and organised it throughout the agile development teams.
LEARNINGS & CONCLUSION
The interesting environment around connected cars and designing in a very technical context challenged me and showed me how indispensable the user perspective is. The experience of building and leading a design team was extensive and fun.
The larger the organisation and stakeholders are, the more critical it is to have a dedicated style guide to pick up stakeholders along a shared vision.
New features and concepts should be continuously tested and reprioritised based on user feedback and market insights.
PROJECT IN A GIF
Think I’d fit your project?